Today the Irish Greyhound Board launhed a new advertising campaign to encourage more visitors to their tracks and to increase bets.

The Sunday Businees Post IE reports: “Beauty Queen, Burlesque, Gypsy and Goddess are the titles set to be used for images for an unexpected new advertising campaign by the Irish Greyhound Board. The images will feature on posters, print ads, screen video and a range of other marketing media promoting different types of bets.

‘‘This is a big departure for greyhound racing,” said Irish Greyhound Board marketing manager Orla Strumble. ‘‘Our audience loved the change when it was first trialled at the Paddy Power Irish Greyhound Derby final in September, and now we are rolling out the campaign nationwide.” The campaign was developed by Creative Ink, working with the in-house marketing team, and will be used in a number of promotions throughout 2009.”

This is yet another example of a failing industry desperately trying to tempt more punters through their gates as numbers visiting keep dropping year on year.

To read the full article click here: LINK

More information is also available on the IGB website: LINK